Noosa
Noosa
The fastest-growing major yoghurt brand in the US
Noosa has generated prominent shelf position within the booming yogurt landscape with its “Aussie-style” product – a unique blend of sweet and tangy flavors that combines the smoothness of classic yoghurt with the thick, rich presentation of Greek style, thereby creating an entirely new category. Noosa’s all-natural product line features traditional varieties like blueberry, raspberry and plain, as well as on-trend offerings such as strawberry rhubarb and pumpkin. Noosa is distributed in most major groceries across the country. Through a competitive process led by Integris, the company was recapitalized by Advent International, one of the largest and most experienced global private equity investors.
“As a veteran of the natural foods world, I had high expectations for how Noosa would be received in the market. Integris skillfully organized the consumer-focused private equity universe and managed the inbound interest we had received. Our shareholders were able to participate in a transaction that exceeded our expectations as well as to roll some of our proceeds alongside a world-class financial partner.” – Koel Thomae, Co-Founder and Executive VP of Sales
